The initiative aims to enhance public awareness about medicines across all segments of Egyptian society. By promoting the safe and effective use of medication, it seeks to achieve the maximum possible therapeutic benefit. This is achieved through ongoing on-the-ground awareness campaigns spanning various locations in Cairo and other governorates, covering multiple pharmaceutical topics. This initiative reflects the Authority's commitment to making drug safety accessible to everyone, wherever they are.

Target Audiences:

The general public (non-medical professionals), including visitors of public spaces such as cultural centers, public libraries, sports clubs, hospital outpatient clinics, and other similar locations.

Members of civil society, meaning employees in ministries, authorities, and corporations, along with their family members.

Students of non-medical colleges, reached through community service centers at Egyptian universities and university dorms.